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About Us


Founded in late 2014, Simple Form opened its doors as a little online store with the concept of monochrome and minimalism at its core.

Now based in a shopping strip in the inner west of Melbourne, we are a contemporary furniture, art and accessories design store procuring the Scandinavian, Nordic, Minimalist and Japanese design aesthetics from all over the globe.

We take great pride in curating a collection of unique and functional objects that have inherent beauty, craftsmanship and timelessness to make your home and life inspiring. Your 'everyday' is the catalyst for our curation, including for the little ones, and we seek to make your interior and life styling journey less complicated by being a destination to shop a simple and carefully considered aesthetic that you can recognize as your own. 

From our point of view, less is definitely more.

Whilst we do align ourselves with iconic international brands such as Hay, Muuto, Normann Copenhagen and Menu, we also love collaborating with a line up of local emerging creatives to bring to you a range that is undoubtedly unique, quirky and constantly evolving. 

We hope you never tire of browsing our space.


Team Simple Form