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About Us


Simple Form was founded by Anne Nguyen in November 2014 as a simple little online concept store with a love for Scandinavian & Minimalist design. This then progressed to the opening of a Brick and Mortar concept store in early 2016, in the Melbourne Inner city of Seddon, Australia.

Today, 2 years after the initial conception of Simple Form and after months and month of meticulous planning, we are beyond delirious to finally announce the merging of two brands who cannot be any more closely aligned in aesthetics and design than two peas in a pod:


Neutral Instinct + Simple Form.


We, Amanda Tiernan and Anne Nguyen, are now the team at Simple Form, and together, we are curating a collection of beautiful and unique homewares, art, furniture and designs that are not only functional, but also have inherent beauty, craftsmanship and timelessness. We look to our everyday to find the inspiration for the products we carry, and curate with a strong affinity for Scandinavian, monochrome, minimalist and pure aesthetics. 

From our point of view, less is definitely more.

We support iconic international brands such as Hay, Muuto, Normann Copenhagen and Menu, and love collaborating with local designers and independents to bring to you a range that is undoubtedly unique and constantly evolving. We make things less complicated, and much more ‘simple’ by being a destination to shop well considered designs.

And as the sun sets and the day slowly rolls out, we’d love to welcome you to join us in our Design Journal where we start exploring and share with you our enduring love for graphics, interiors, architecture, art, fashion and well….Design.

Team Simple Form

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