SOPHIE is a lifestyle brand designed in Tāmaki Makaurau, Aotearoa. Named after founder Belinda Cannon’s daughter, SOPHIE was sparked by Belinda’s desire to create a fulfilling business for herself.

SOPHIE soon became a much loved brand that offers its community a profound sense of belonging. Inspired by the beauty of nature & undeterred by fleeting trends, SOPHIE presents limited editions of feminine & functional items throughout the year. Each piece is meticulously designed in Aotearoa & brought to life by talented makers abroad.