Less and More : The Design Ethos of Dieter Rams$155
In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of “less, but better,” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design. This book elucidates the philosophy of Dieter Rams that is best summed up in the ten rules of design that he created more than thirty years ago. Sometimes referred to as “the ten commandments,” they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible.
Shelf Book | Hardcover | 808 Pages
190mm x 230mm x 45mm