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Phaidon Press - It's Not How Good You Are, It's How Good You Want To Be. - SIMPLE FORM.

It's Not How Good You Are, It's How Good You Want To Be.

Phaidon Press

$16

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike, to help make the unthinkable, thinkable and the impossible, possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

  • A concise guide to making the most of yourself, by ad-man Paul Arden
  • Offers insights into the value of being fired and why it's often better to be wrong than to be right
  • An uplifting, humorous book, that gives original and logical answers to everyday questions


About the author: Paul Arden spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director, he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, InterCity and Fuji - and famous slogans which include, 'The car in front is a Toyota' and 'The Independent - It Is. Are You?'. Paul Arden now runs Arden Sutherland-Dodd, a London-based film production company.

  • Paperback
  • English
  • 17.8cm x 12cm
  • 128 pages


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